Bal d’Afrique
Byredo · Eau de Parfum
Today’s pickThe right perfume for every
moment.
It knows you, guides you, teaches you and helps you discover perfumes made for you.
Aora is out on 7 October 2026 · iOS and Android
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Countdown to launch on 7 October 2026.
How it works
It doesn’t give you a list.
It gives you an answer.
+4 more contexts
Sign up to see it
Terre d’Hermès Eau Givrée
Hermès · Eau de Parfum
Alternative
Bleu de Chanel
Chanel · Eau de Parfum
AlternativeOne main pick and two alternatives for each of the eight contexts.
Five things go into the decision.
01
The moment
Work, a date, the gym, the beach, a party, an event and more.
02
The weather
The real temperature where you are.
03
Your history
What you actually wear, from your latest choices and your taste.
04
Fatigue
What you’ve been repeating over your recent wears.
05
Variety
So you don’t spend the whole week smelling the same.
Aora learns from every choice
Every decision you make helps it understand your taste and sharpen what it suggests next.
What you turn down counts too
It doesn’t only learn from what you confirm, but from silence and from picking an alternative.
Every perfume has its moment
The better a perfume fits the 5 variables, the higher its match percentage.
Discover
A new way to find your next perfume
Explore perfumes that fit your taste, your moments and everything Aora has learned about you.
It doesn’t come from a ranking. It comes from you.
Discover crosses your scent profile with the gaps in your collection and the time of year. Every suggestion starts from what Aora knows about your taste, to find something new that fits you.
Video reviews
A minute from someone actually wearing it says more than three paragraphs of notes. The videos sit on each perfume’s page, so you don’t waste time hunting for them.
Get to know perfumes better
Find out what’s behind every fragrance: its notes, its accords and how it evolves on your skin.
And the Feed, for when you just want to watch
Video after video, vertical, from people who know their stuff. The one you like takes you to its page in a tap: notes, accords, lookalikes and where to buy it.
Inside the app
Four screens that do the work
Aora picks, decides for you, and resets itself
Three cards: the main recommendation and two alternatives. Confirm yours and the screen changes with you.
- It logs the wear in your history.
- It tells you what time it wears off.
- When it fades it lets you know and goes back to recommending on its own.
History and insights: what you wear and what works
Full statistics on your wearing habits, and a detailed scent profile.
- Every choice adds a small piece about your taste.
- Over time, patterns, preferences and discoveries show up.
- You get to see what works for you and what you keep going back to.
- A breakdown of notes, families, seasons and occasions.
- Beyond streaks, records and averages, for the month and for your whole history.
The planner packs your bag
Destination, dates and luggage. Aora decides which bottles come with you.
- It takes the weather and your plans for each day into account.
- It combines perfumes so you don’t have to pack extras.
- If the forecast changes, Aora adjusts the selection.
- It also works for one-off occasions: a wedding, an interview, a festival…
Discover: what you don’t own yet
Aora connects what you already love with what you haven’t met yet.
- Perfumes that fit you and you haven’t tried yet.
- One-minute videos, scent families and the essentials.
- Find the perfect perfume to give as a gift.
- All of it on the free plan.
And also
The small things that end up mattering
The bottle empties itselfEvery wear takes some off, so you can stop holding it up to the light.
Leave a noteSave how a perfume made you feel that day.
Compliments countSave the ones you get and find out which perfumes draw the most.
Forgot to log a wear?No problem, you have 7 days to add it.
ComparatorTwo perfumes head to head, against your profile.
WishlistTo come back to them when the time is right.
Collection valueLog what you paid and keep track of it.
The memory of a tripKeep your memories with the Planner.
First steps
Aora is just getting started
The catalogue keeps growing and the community has only just started. Whoever arrives now doesn’t just use Aora: they decide how and where it grows.
Can’t find your perfume?Request it from the app. We add it within hours and let you know the moment it lands.
You’re the ones who unlock the communityIt has been in the app since day one, waiting for enough of you to open it.
If something’s broken, tell usWe’re building Aora with you. Whatever you point out helps us make it better.
Launch price
Aora Privé,
€2.99 a month, forever.
The first 500 spots stay at €2.99 forever, for as long as you stay subscribed. After that, the regular price is €4.99.
Aora
Free, with no expiry
0 €
- A daily recommendation using all five factors
- Four contexts: casual, work, sport and date
- An unlimited collection of perfumes
- History for the last 30 days
- Scent profile and basic insights
- All of Discover, with no limits
- One planned trip or event every 45 days
- Compare two perfumes at a time
Aora Privé
Price frozen for the first 500 spots
€2.99/mo€4.99
Two euros less every month, indefinitely.
Everything in free, plus:
- Four more contexts: party, formal event, beach and on the road
- Full history, with no 30-day cut-off
- Advanced scent profile, with evolution and season-by-season detail
- All the insights: habits, rotation and the economics of your collection
- Unlimited trips and events in the planner
- Compare three perfumes at a time
500 spotsopen
FAQ
What people usually ask us
How many perfumes do I need to start?
Three to start, and as many as you like after that. With three perfumes Aora can already begin to understand your collection and make recommendations. From there you can keep adding with no limit.
Does it work if I don’t share my location?
Yes, it works perfectly. Location is only used to fine-tune the recommendation with the real temperature where you are. If you don’t share it, Aora falls back to the season and still takes everything else into account.
Do I have to log a wear every day?
No. Aora works even on the days you log nothing. But your wears are the best way for it to learn your real taste: what you do counts for more than what you say you would do. The more wears you log, the more personal its recommendations get.
What if I make a mistake logging a wear?
No problem. You can fix it from History for the next seven days, either to delete a wear that didn’t happen or to add one you forgot to log. You can set the original date and time.
Wears added later correct your history, but they don’t bring back a streak you had already lost.
Does joining the list cost anything?
No, it’s completely free. We only need your email to tell you on 7 October and to hold the launch price for you if you’re among the first 500 people. And if, when the time comes, you decide not to go ahead, you don’t have to do a thing. You won’t have signed up for anything.
Which languages and platforms will it be on?
From launch you’ll be able to use Aora on iOS and Android, in Spanish, English, French, Portuguese and German. And it isn’t just the menus: Aora will speak your language when it explains why it’s recommending a perfume.
What do you do with my data?
The bare minimum. For the waiting list we only keep your email, your language and the date you signed up, on servers in the European Union. No advertising tracking. And once you are using Aora, you can delete your account and your data from settings whenever you want. The details are in the privacy policy.